Transparency

How we make money.

Most moving sites are lead-generation businesses: the form you fill in is the product, sold to four to six carriers at $40–$120 per submission. We built MovingRated on a different model — here is exactly where our revenue comes from, and the practices we refuse.

What we earn from

  • Display advertising.We show Google AdSense ads on editorial pages. Advertisers pay for impressions and clicks; they get no say in what we write, and ad density stays inside the industry's Better Ads standards.
  • Labeled affiliate links.Some links (clearly marked) pay us a commission if you buy — at no extra cost to you. Affiliate status never moves a recommendation: the disclosure sits on every page that carries them.
  • The concierge finder fee. If you use our moving concierge, you pay us a flat consulting fee after we confirm your move and you decide to proceed. That fee is our only concierge revenue: we take nothing from the carrier, and the mover's price is never marked up.
  • B2B services for moving companies. Vetted movers can engage us for sales, support, and dispatch servicesat published, commission-based rates. This is labor we sell to businesses — it does not buy a mover placement in our editorial content or concierge shortlists.

What we refuse to do

  • We never sell your details to carriers.No form on this site feeds a lead marketplace. Your concierge intake goes to the single vetted mover you approve — and only after you approve.
  • No pay-to-rank. Cost data, guides, and state pages cite public sources (FMCSA, state regulators, Census). No company can pay to appear or to improve how it appears.
  • No quote markups.You contract and pay the mover directly at the mover's own price. We are not a broker and take no carrier commission.
  • No fake reviews. The reviews page shows real, moderated client reviews only — until enough exist, it documents our vetting methodology instead of padding with filler.

Why this model holds up

Lead-gen economics reward selling your contact details as many times as possible. Our economics reward being worth reading and worth hiring: ads and affiliate links pay for the free guides, the finder fee pays for the concierge labor, and B2B services monetize the operational floor we already run. None of those streams improves when we shade the editorial — which is the point. The full policy lives in our editorial standards; how we handle data lives in the privacy policy.